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When it comes to portraits, one of the most important factors is capturing an authentic expression — a real smile. Unfortunately, a genuine smile can be hard to come by during a structured photo shoot. With gear around and pressure on the subject, a fake smile is much more likely, and not at all what you’re looking for. 
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Capturing a genuine smile can be a challenge during a regular photo shoot, that's why it's important to make sure you use the right techniques to make your subject feels comfortable and free to express themselves in a natural way. This short video clip explains some tips you can use to capture authentic expressions in your photos.