There's a growing concern among many in the industry that photography is having a harder and harder time putting food on the table, but that certainly wasn't the case at one London pop-up restaurant last week where patrons were actually allowed to pay in hashtagged Instagram photos.
Advertising at it's newest competitor, taking photos to pay for your dinner. A pop-up restaurant in London decided to take this very public approach to let the people know about it's veggie brand Birds Eye.