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In some photographic genres, such as fashion and product photography (including photos of food), a high level of manipulation aimed at producing perfection has long been general practice. People accept these images because that’s what they’re accustomed to, and only the most naive believe them to be real.
Where it’s plain that images have been captured and altered with an obvious creative aim, the photographer’s intention is usually quite clear and viewers should not be deceived. It’s different when photographs create an impression of replicating reality but have, in fact, been quite heavily edited.
Knowing the ethics of editing. That middle ground that shows off the color in your photography more but it doesn't look like you've completely destoryed the object in which you where photographing. Ethics are important in this photography game.