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Scoop.it!
"We’ve known since late 2012 that the Instagram logo lookalike Socialmatic camera would go from concept to reality, and since early 2013 that it would arrive with Polaroid branding, but now Polaroid is giving us specs and announcing that the Socialmatic will arrive in stores this Fall." 
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With Instagram becoming the norm in photography these days, it was only a matter of time before photo companies took notice and created a product to go along with this trend. Meet Socialmatic -- the social camera shaped like an Instagram logo that lets you capture and share pics on the go. More information about the camera can be found in the article.