Memoto, the company behind the wearable camera that automatically documents the user's life by taking a photo every 30 seconds, has a new name, $3 million in fresh capital, and plans to start shipping product next month.
First, the name. It seems Motorola objected to the "moto" half of the company's name because they actually have it trademarked. So Memoto was forced to rebrand and is now know as Narrative, with the device itself named the Narrative Clip.
The Clip, about the size of an iPod Nano, is designed to be clipped somewhere on the user’s person. Once clipped, it automatically snaps a 5-megapixel photo every 30 seconds to document your life.
Photos, along with metadata from the device’s built in GPS, are uploaded to a cloud-based storage system and can be accessed via iPhone or Android apps to construct an ongoing documentation of the user’s life in far greater detail than anyone would have thought necessary a few years ago.
Photos can be searched within Narrative’s servers so you can, say, find the name of that restaurant you went to a month ago but forgot about. And one of the most useful features of the clip is that you won’t be logging any unnecessary photos: if the camera is in your pocket or off your person, it stops taking shots.
Are you documenting your life? Then this 'The Clip' is exactly right up your alley. As a timeline analyze that snaps a photo every 30 seconds. The cool thing, is you don't have to worry about dropping this somewhere and it continues to take photos. Once it is off your person, it stops.