Hipstamatic launches Oggl 2.0, a mobile photo curation service
GigaOM
For Hipstamatic creators, it has been a bitter sweet journey. The company was at the top of the world, making millions every year and then lost out to Instagram. Now the company is betting on curation to revive its fortunes with the new version of Oggl.
The new (and much improved) version, Oggl 2.0 (which costs $10 a year), essentially is a meta photo-app/service that not only allows folks to aggregate their photos from Hipstamatic and Instagram, but it also has built in photo-capture capabilities. The company will add capabilities to integrate photos from other services, such as 500px and Flickr, relatively soon. Oggl 2.0 is currently for iPhones with iOS 6 and above. An updated version for Windows Phone 8 will be released in the coming weeks.
Hipstamatic has had the rollercoaster of it's career. Once Instagram came onto the scene, this program slipped from the top. But they are now back with Oggl 2.0, which sounds like they've combined Tumblr and Instagram, except you won't be able to blog anywhere.