The short doc Selfie, embedded above, shows how the company used the expertise of professional photographer Michael Crook and the oft-mocked ‘selfie’ to help High School girls and their mothers embrace the unique traits that they have, over the years, tried their best to hide.
The term selfie has been given some praise this week, with the help of Dove's campaign. Helping high school girls gain the confidence they should have inside of the battle between what is beautiful and what is not.