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CMOxpert on Scoop.it: Unleashing RevOps Brilliance. Dive into our curated content world, where we share insights, trends, and strategies in Revenue Operations. Join us on the journey to business transformation!
Curated by Hayden Richards
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Rescooped by Hayden Richards from The MarTech Digest
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[FREE] 25 Marketing Automation Tips Straight from Sales - Pardot

[FREE] 25 Marketing Automation Tips Straight from Sales - Pardot | CMOxpert | Scoop.it
From www2.pardot.com - November 10, 2017 3:42 AM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.


Via Marteq
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Marteq's curator insight, November 30, 2015 7:39 PM

It's rare that I see how Sales can use marketing automation. 
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Why Do I Need Email Marketing Automation? | Right On Interactive

Why Do I Need Email Marketing Automation? | Right On Interactive | CMOxpert | Scoop.it
From www.rightoninteractive.com - February 10, 2016 4:24 AM
  • Optimize staffing. Marketing automation allows one person to set up nurturing campaigns that trigger automatically based on specific criteria. 
  • Increase revenue. By automating campaigns to prospects and current customers, you’re likely to experience an increase in customer lifetime value. 
  • Accountability. By offering marketing and sales teams insights into processes and reporting, organizations can determine quickly where they need to focus efforts. 
  • More time means more… everything! Marketing automation takes that repetitious nature out of the job so marketers can start new projects that excite them and get creative juices flowing. Which, in the end, makes us better at what we do and helps the company’s bottom line. 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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Marteq's curator insight, February 9, 2016 7:48 PM

A solid Email Marketing Automation package eliminates steps and consolidates tasks. It works.
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