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Social marketing has become one of the most important, yet often misunderstood, concepts in advertising over the past five years. The promises of social marketing are great, and various companies and small businesses have demonstrated the possible benefits of paid and unpaid marketing through sites such as Facebook, Twitter, Youtube, Pintrest, and more. In some ways, social marketing has become a holy grail for major corporations and small local businesses alike. The ability to reach existing and potential customers in new, dynamic ways without spending hundreds of thousands of dollars has created a more level playing field for all businesses.

At the same time, social marketing remains a rather mysterious concept to entrepreneurs just entering the social marketing world. Even seasoned veterans continue to struggle to understand what makes some social campaigns successful where others fail. This doesn’t even begin to address the multitude of issues still surrounding the idea of social marketing and return on investment (ROI).

Read more at http://www.business2community.com/social-selling/social-marketing-strategy-big-picture-0645681#dXh069o66xsilyGt.99