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Swedish national tabloid Aftonbladet has become one of Europe’s biggest digital-subscriptions success stories.
The newspaper, owned by Scandinavian media giant Schibsted, has amassed 250,000 digital subscribers (at $7-$12 a month) since launching its digital subscriptions program in 2003.
Voir aussi
- "Le New York Times compte 2,64 millions d’abonnés en ligne" (Le Monde)
- "Polish daily Gazeta Wyborcza smashed through its digital subscriptions target" (Journalism.co.uk)
Aftonbladet can closely monitor reading habits of both free-access readers and subscribers. The Plus team will often study which free articles get high traffic, then create standalone newsletters exclusively for subscribers around topics that have seen major traffic spikes.