Shopping will happen in moments, not marathons, this holiday season. Rather than relying on daylong trips to the mall or camping out overnight during Black Friday, shoppers will be turning to their mobile phones in hundreds of micro-moments, every day, all season long.
In fact, 54% of all holiday shoppers say that they plan to shop on their smartphones in spare moments throughout the day, like walking or commuting.1 These shorter mobile sessions that occur throughout the day are visible in the data: shoppers now spend 7% less time in each mobile session, yet smartphones' share of online purchases has gone up 64% over the last year. The days of "look on mobile but buy on the laptop" are changing: 30% of all online shopping purchases now happen on mobile phones.2
As we head into this year's holiday shopping season, we've taken a closer look at how the rise of micro-moments and mobile video will affect retail trends. If you're looking for holiday insights, here are three retail predictions for the 2015 shopping season, based on Google data and a survey from Ipsos MediaCT....
Via Jeff Domansky
Three shopping trends for the holidays including mobile, merry and mostly video.
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