Practical Networked Leadership Skills

Twitter lists are a powerful way to structure your attention on Twitter so that you focus on the people who matter most. By providing a way to sort different types of contacts into different HootSuite streams, lists help you focus on different people or conversations at different times or in specific contexts. They are just as helpful at a company-wide level, since it allows colleagues to build and share lists of people to follow without requiring them to follow everyone who might be relevant to anyone in the company.

But they have a crucial limitation: unless you keep your account and/or your list private, other people can see who you are tracking and how you’re tracking them. That’s why it’s useful to create a second “listmaker” Twitter account for the specific purpose of managing and sharing Twitter lists with your colleagues. Use this account to create lists like: