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"Lensbaby is a company that's resolutely pursued its own path since it first started making 'selective focus' optics for SLRs about 8 years ago. Its lenses offer a distinctive low-fi aesthetic, with a 'sweet spot' of sharp focus that can be moved around the frame. Over the years its product range has expanded and increased in sophistication, but the basic aim has been the same: to provide a creative alternative for photographers who sometimes find technically-perfect images to be uninspiring.
By its very nature, this approach has made Lensbaby's products somewhat niche in appeal. But the company's latest optic, the Edge 80, may well see many more photographers sit up and take notice. It's an 80mm F2.8 telephoto lens that's optically-corrected across the whole frame, and designed to be used in the company's flexible lens bodies more-or-less like a conventional tilt lens. This means it gives effects somewhat similar to the 'Miniature' modes seen in many current cameras, but with a far greater degree of creative control and flexibility. Its short-telephoto focal length means it's particularly well-suited to close-ups, abstracts and portraits."
