"With the introduction of the new Cinema Picture Profile, I wanted to do a quick post on MY favorite picture styles as well as how to use/install them. Picture Profiles/Styles (PP) are meant to optimize the dynamic range in the image. One of the hardest parts about them though is picking the right one for the right job. I find that it all depends on shooting conditions and final output.
For the longest time, I had no idea that you could load PP’s onto your camera that were not pre-loaded. I also did not really think that the results would be much different. Wow, was I ever wrong!
For some shooting conditions, I find that some of the PP’s perform worse than others. At any given time, I will have three PP’s loaded on my camera to switch between.
Final output also determines which PP I will be using. For all projects that I am producing, I always shoot the flattest image I can get. However, when shooting for others, if the turn around time does not allow for colour timing/correction, I will shoot less flat (typically neutral).
Now you ask, why is a flat profile important?"
Via
planetMitch