Retail Technology Innovation

GlobalData research has found the top influencers in retail fashion based on their performance and engagement online.

To remain viable over the next decade, leading brands must reconceive the physical store by focusing on four functions where the in-person experience provides customers with clear and defendable value.

The third day of ‘Expo Riva Show – The Shoe Connection’ tackled the theme of retail, which is being called to face new challenges and evolutions, with an increased focus on digitalisation, the omnichannel, and the rethinking of the brick-and-mortar model.

Just over two years ago, Nike outlined a plan to reach 30% digital penetration by mid-2024. At the time, the goal hovered between ambitious and realistic; digital commerce was steadily growing and the…

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Though the process is like Shazam’s, the purpose is similar to that of Kelley Blue Book, which strives to increase transparency within the industry. “We absolutely want Clair to be a reference point for resale pricing, and aim to eliminate subjective value,” explains CEO Charles Gorra. “Clair by Rebag was created to standardize the market and deliver more transparent pricing information to resellers.” The algorithms fluctuate with the market, adjusting price for variances in trend and demand so you always have a baseline reference of your handbag’s secondary value.

Though the image-recognition software was initially designed for use on pre-loved handbags in your closet when you’re ready to part ways, you can also snap bags in stores or perhaps on the arm of a stylish friend or passerby. Nor is the technology relegated to tangible interactions. Use it on Instagram, your TV, a magazine, shopping online—anywhere you can produce a clear, front-facing shot.

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The benefits continue even further. Taking resale value into account at the point of purchase induces the consumer to think of circularity from the beginning, increasing the likelihood of a bag’s second life. And the more often you snap, the more you know. That knowledge then equips you to enter the secondary market—through Rebag or any similar site—armed with an understanding of the compensation your item deserves.

“A tool like Clair AI serves as an educational tool for current and future luxury consumers,” Gorra tells Coveteur, “whether it’s to do something as simple as just identify a handbag, full-stop, or to understand the value of the bags they already own or would like to own.” One quick shot of the bag in question is all you are required to contribute.



Photos: Courtesy of Rebag



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