Websites now let people ask for charitable support for their own causes, but some fear that such sites will drain donations from established nonprofits.
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“Crowdfunding is particularly attractive to younger donors who are looking for a more direct connection to the causes and people they’re supporting,” said Katherina M. Rosqueta, executive director of the Center for High Impact Philanthropy at the University of Pennsylvania. “I think of it as a tool, one which might bring stories and issues to particular donors who wouldn’t otherwise be aware and prompt them to give.”