What's new in Visual Communication?

Gone are the days of the sleek thin sans; activewear brand Sweaty Betty debuts an identity system from Fluoro that stresses new brand message, “don’t sweat it”.

As Instagram’s first refresh in over five years introduces an illuminated gradient and logo-inspired brand typeface, we speak to the design team about how the biggest challenges came typographically.

The roster includes an interactive map for Bauhaus Foundation, a publication inspired by old underground magazines, and a heck-load of experimental type.

This product and campaign was created entirely in-house, proving why small budgets and limited tools can spark inventiveness.

The female-led design studio talks us through their long-lasting love of all things graphic and how more tactile mediums are currently inspiring their work.

The identity reflects both the variety of interpretations of the classic and the need for clear communication following a year of the gallery closing its doors.