In the past, hotels have had a tendency to neglect aspects of their online marketing and one commonly neglected marketing material is a hotel's photography. Any hotel looking to ramp up its online marketing should look at new photography as a good place to start. Images are more powerful than ever before, and hotels should be aware that photography can be the difference in a guest booking with a competitor, for nothing more than that the competitor's photography is more appealing. Investing now in new and beautiful hotel photography will have you set up to take your online marketing to another level in 2014.
Via Roland Schegg
Getting right, is what the Hotel business is all about. As a photographer we have the right to know what will work for you client and what will not. Going over the newest guidelines and looking at what the global images (of hotels all over and where they rank) is a big deal. This article will surely give you the information you are looking for.